The basic steps to setting up effective Google Adwords campaigns
When people have a problem or pain point, they are trying to resolve, they usually turn to Google to find a service, product, or resource to help them move forward with a solution. Using Google AdWords enhances the probability that people will find you when searching for a need.
This is a high level introduction webinar to Google AdWords designed to give you a few best practices on how to launch a campaign in order to make your company stand out among the competition and start driving traffic to your website.
During this webinar, which was hosted on October 6th, 2020, Elizabeth walked through the steps on how to navigate the Google AdWords platform, build out a Google AdWords campaign, and how to track results.