If you attended Gravity’s spring webinar, Why You Need to Own Your Contacts, you may already be on board with the importance of owning your contact list instead of renting one. There is a time and place to rent a list – like promoting your brand to attendees of a trade show or introducing your company to subscribers of a leading trade magazine. Owning a list puts you in control of how often you reach out and the ability to create relationships that turn into customers.
Growing a database requires regular time and attention. Buying a list can seem like an efficient solution – since time is money after all – but that can get expensive fast, and the buyer’s remorse is real if you get a high bounce rate. This is not a Catch 22! Growing your database organically is a lot easier than you think.
Your marketing team can consistently grow the company’s email database every month – for free – with these five tactics:
Schedule time at the end of every month to review these lead generating sources and add them to your database. The best part? Going this route means you are collecting emails of people who have expressed interest in working with you, are already working with you, or have a high probability of wanting to work with you.
An effective way to nurture this list – and weed out bad email addresses – is to email the list with content valuable to the audience on a weekly, monthly, or quarterly basis. Check out our Blog, Free Tools, and Events for more content marketing and lead nurturing best practices.