Elizabeth Hockerman | Vice President, Content & Ops

About Elizabeth Hockerman

A Chicago native, Elizabeth moved to Milwaukee to attend Marquette University. Her journalism curriculum sent her all over the city, from covering local businesses, interviewing politicians and conducting research, to completing multiple internships. After falling in love with Milwaukee – and her future husband – she officially became a transplant. Elizabeth now has more than 15 years of reporting and public relations experience, along with numerous awards for her work across manufacturing, technology, agriculture, construction and professional services industries.

How We Boosted Web Traffic and Improved SEO in 1 Year

Advertising, B2B Marketing, Content Marketing, Email Marketing, Google Ads, Google Analytics, Lead Generation, Marketing Services, SEO, Social Media, VMO

How We Boosted Web Traffic and Improved SEO in 1 Year

2021-04-20T08:58:33-05:00By Elizabeth Hockerman|Categories: Advertising, B2B Marketing, Content Marketing, Email Marketing, Google Ads, Google Analytics, Lead Generation, Marketing Services, SEO, Social Media, VMO|Tags: 2021 marketing, Advertising, B2B, B2B Marketing, b2b strategy, Business Growth, Buying Journey, Content Calendar, digital marketing, Email Marketing, ePublication, Facebook, google, google ads, Google Adwords, Google Search Console, Gravity Marketing, Lead Generation, Marketing Tactics, Social Media|

In the beginning of 2020, the Gravity Marketing team set out to learn more about how we c [...]

Google Adwords 101

Advertising, B2B Marketing, Google Ads, Lead Generation, Marketing Services, SEO, Webinar

Google Adwords 101

2020-10-06T15:25:52-05:00By Elizabeth Hockerman|Categories: Advertising, B2B Marketing, Google Ads, Lead Generation, Marketing Services, SEO, Webinar|Tags: Advertising, B2B, B2B Marketing, Business Growth, digital marketing, google, google ads, Google Adwords, Gravity Marketing, Lead Generation, SEO, Website SEO|

The basic steps to setting up effective Google Adwords campaigns When people have a proble [...]

Is Your Website Catering to 3 Distinct Audiences?

B2B Marketing, Content Marketing, Marketing Services, SEM, SEO, Thought Leadership

Is Your Website Catering to 3 Distinct Audiences?

2020-08-31T16:11:03-05:00By Elizabeth Hockerman|Categories: B2B Marketing, Content Marketing, Marketing Services, SEM, SEO, Thought Leadership|Tags: audience, B2B, B2B Marketing, Blogging, business blogging, Business Growth, buying process, Content Marketing, Custom Content, customers, Digital Content, Email Marketing, Gravity Marketing, inherent value, Marketing Tactics, Marketing tools, Sales, Social Media, website, Website Blogs, website content, Website SEO|

You may have your audience personas down. Your benefits-driven messaging airtight. Your co [...]

Content Marketing: First Consistency, Then Balance

Content Marketing, Copywriting

Content Marketing: First Consistency, Then Balance

2018-09-27T16:51:23-05:00By Elizabeth Hockerman|Categories: Content Marketing, Copywriting|Tags: Brand Development, Content Marketing, Copywriting, Custom Content, Email Marketing, Gravity Marketing|

Consistent customer communication is one of the most under-rated and under-utilized B2B sa [...]

Are you sick of a “hurry up and wait” content strategy?

Content Marketing, Copywriting, SEO

Are you sick of a “hurry up and wait” content strategy?

2018-09-27T16:55:47-05:00By Elizabeth Hockerman|Categories: Content Marketing, Copywriting, SEO|Tags: Blogging, Content Marketing, Copywriting, Custom Content, Gravity Marketing, SEO|

So you have a good content creation game plan. Maybe you focus topics on keywords, the lat [...]

Is passion missing from your thought leadership?

Thought Leadership

Is passion missing from your thought leadership?

2018-10-04T15:18:50-05:00By Elizabeth Hockerman|Categories: Thought Leadership|Tags: B2B, Blogging, Content Marketing, Gravity Marketing, Thought Leadership|

You may be following all of the best practices for establishing yourself as a thought lead [...]

Free Online Tools to Boost Your Content Program

Content Marketing, Copywriting, Email Marketing

Free Online Tools to Boost Your Content Program

2019-01-08T20:25:19-06:00By Elizabeth Hockerman|Categories: Content Marketing, Copywriting, Email Marketing|Tags: Content Marketing, Gravity Marketing, Online Tools, SEM, SEO|

Content marketing is time-consuming. It requires planning, scheduling, interviewing, resea [...]

Are you sure that’s a white paper?

B2B Marketing, Content Marketing, Copywriting

Are you sure that’s a white paper?

2018-10-04T15:10:19-05:00By Elizabeth Hockerman|Categories: B2B Marketing, Content Marketing, Copywriting|Tags: Brand Development, Content Marketing, Copywriting, Custom Content, Gravity Marketing, Lead Generation|

A white paper by definition is an authoritative report giving information or proposals on [...]

5 Signs it’s Time for New and Improved Print Collateral

Brand Development, Creative, Graphic Design

5 Signs it’s Time for New and Improved Print Collateral

2018-10-04T15:04:12-05:00By Elizabeth Hockerman|Categories: Brand Development, Creative, Graphic Design|Tags: Brand Development, Creative, Direct Mail, Graphic Design, Print Material|

Brochures, handouts, sell sheets, and folders were probably a costly investment when you m [...]

How to Plan Year Two of Your Content Marketing Program

Content Marketing, Copywriting

How to Plan Year Two of Your Content Marketing Program

2018-10-04T14:59:40-05:00By Elizabeth Hockerman|Categories: Content Marketing, Copywriting|Tags: Copywriting, Email Marketing, Gravity Marketing|

Congrats! You just completed the first year of a content marketing program. You no doubt s [...]

Previous 123 Next