Elizabeth Hockerman | Vice President, Content & Ops

About Elizabeth Hockerman

A Chicago native, Elizabeth moved to Milwaukee to attend Marquette University. Her journalism curriculum sent her all over the city, from covering local businesses, interviewing politicians and conducting research, to completing multiple internships. After falling in love with Milwaukee – and her future husband – she officially became a transplant. Elizabeth now has more than 15 years of reporting and public relations experience, along with numerous awards for her work across manufacturing, technology, agriculture, construction and professional services industries.

The Top 5 Facts Every Prospect Should Know About Your Product or Service

B2B Marketing, Content Marketing, Email Marketing, Lead Generation, Marketing Services, Thought Leadership

The Top 5 Facts Every Prospect Should Know About Your Product or Service

2024-11-25T02:55:14-06:00By Elizabeth Hockerman|Categories: B2B Marketing, Content Marketing, Email Marketing, Lead Generation, Marketing Services, Thought Leadership|Tags: B2B, B2B Manufacturing, B2B Marketing, B2B Outsourcing, Gravity Marketing, Growth, In-House Marketing, Manufacturing, Manufacturing B2B, Marketing, Marketing Investment, Marketing Services, Marketing Strategy, Marketing tools, Outsourced Marketing, Outsourced Marketing Team, Outsourcing, Scale, strategic marketing, Virtual Marketing Officer, VMO|

As a business owner, your product or service is the lifeblood of your company. When present [...]

Webinar: How to Promote Your Company in Today’s Job Market

B2B Marketing, Marketing Services, Thought Leadership, VMO, Webinar

Webinar: How to Promote Your Company in Today’s Job Market

2022-05-09T20:58:37-05:00By Elizabeth Hockerman|Categories: B2B Marketing, Marketing Services, Thought Leadership, VMO, Webinar|Tags: 2022 marketing, Advertising, Business Growth, Gravity Marketing, Gravity Tools, Hiring, Lead Generation, Marketing Tactics, The Great Resignation, Webinar|

How to Promote Your Company in Today’s Job Market With more job openings than workers to fi [...]

4 Ways Content Marketing Can Improve B2B Lead Generation

B2B Marketing, Content Marketing, Lead Generation, Marketing Services, Social Media

4 Ways Content Marketing Can Improve B2B Lead Generation

2022-05-09T09:29:12-05:00By Elizabeth Hockerman|Categories: B2B Marketing, Content Marketing, Lead Generation, Marketing Services, Social Media|Tags: B2B Marketing, Business Growth, Content Marketing, Lead Generation, Lead Pipeline, Marketing Strategy, website|

Lead generation is not just for the sales team. Strategic activity from the marketing team [...]

Recruiting in a Time of the Great Resignation

B2B Marketing, Events, Lead Generation, Social Media, Tradeshows

Recruiting in a Time of the Great Resignation

2022-05-05T10:37:46-05:00By Elizabeth Hockerman|Categories: B2B Marketing, Events, Lead Generation, Social Media, Tradeshows|Tags: audience, Digital Marketing Tools, Events, Facebook, Google Analytics, LinkedIn, Marketing tools|

For white-collar workers, the Great Resignation is here. Tired of being overworked and und [...]

New Ways to Promote B2B Events in 2022

B2B Marketing, Events, Lead Generation, Social Media, Tradeshows

New Ways to Promote B2B Events in 2022

2022-03-01T11:18:54-06:00By Elizabeth Hockerman|Categories: B2B Marketing, Events, Lead Generation, Social Media, Tradeshows|Tags: audience, Digital Marketing Tools, Events, Facebook, Google Analytics, LinkedIn, Marketing tools|

When the live event industry shut down in 2020 due to the COVID pandemic, some organizatio [...]

Essential Digital Tools Every Marketing Program Should Have

B2B Marketing, CRM, Google Analytics, Lead Generation, Marketing Services, VMO, Zoho

Essential Digital Tools Every Marketing Program Should Have

2022-02-01T19:00:09-06:00By Elizabeth Hockerman|Categories: B2B Marketing, CRM, Google Analytics, Lead Generation, Marketing Services, VMO, Zoho|Tags: Digital Marketing Tools, Facebook, google ads, Google Analytics, LinkedIn, Marketing tools, SEO, User Behavior, website, Zoho|

Digital marketing tools come in many different shapes and sizes but they have one thing in [...]

5 Ways to Grow Your Database Without Buying a List

B2B Marketing, Lead Generation, Marketing Services, VMO

5 Ways to Grow Your Database Without Buying a List

2021-09-30T09:08:55-05:00By Elizabeth Hockerman|Categories: B2B Marketing, Lead Generation, Marketing Services, VMO|Tags: 2021 marketing, B2B, B2B Marketing, Business Growth, Lead Generation, Marketing Tactics, Webforms|

If you attended Gravity’s spring webinar, Why You Need to Own Your Contacts, you may alrea [...]

LinkedIn Upped Its Game: Why You Should Consider Advertising

Advertising, B2B Marketing, Content Marketing, Creative, Lead Generation, Marketing Services, Social Media, Thought Leadership, VMO

LinkedIn Upped Its Game: Why You Should Consider Advertising

2021-08-26T19:39:01-05:00By Elizabeth Hockerman|Categories: Advertising, B2B Marketing, Content Marketing, Creative, Lead Generation, Marketing Services, Social Media, Thought Leadership, VMO|Tags: 2021 marketing, Ad Campaigns, Advertising, B2B, B2B Marketing, Business Growth, digital advertising, digital marketing, Gravity Marketing, Lead Generation, LinkedIn, Marketing Tactics, Social Media|

Watch the webinar version of the blog. Let’s be honest – LinkedIn has never stood a chanc [...]

SEO: Scam or Salvation?

Advertising, B2B Marketing, Content Marketing, Google Analytics, Marketing Services, SEO, VMO, Web Services

SEO: Scam or Salvation?

2021-06-29T07:20:20-05:00By Elizabeth Hockerman|Categories: Advertising, B2B Marketing, Content Marketing, Google Analytics, Marketing Services, SEO, VMO, Web Services|Tags: 2021 marketing, B2B, B2B Marketing, Business Growth, Gravity Marketing, Marketing Tactics, SEO, website content|

Optimizing your website for search engines requires a mix of content and credibility on t [...]

Automation for the Win: How to Instantly Improve Customer Experience

Advertising, B2B Marketing, Content Marketing, CRM, Email Marketing, Lead Generation, Marketing Automation, Marketing Services, VMO, Zoho

Automation for the Win: How to Instantly Improve Customer Experience

2021-05-26T17:54:39-05:00By Elizabeth Hockerman|Categories: Advertising, B2B Marketing, Content Marketing, CRM, Email Marketing, Lead Generation, Marketing Automation, Marketing Services, VMO, Zoho|Tags: 2021 marketing, B2B, B2B Marketing, Business Growth, Google Adwords, Gravity Marketing, Lead Generation, Marketing Tactics, website content|

A vague car mechanic. A stubborn event manager. A flighty esthetician. An unreliable cont [...]